Cholet, town of 56,000 inhabitants in the Maine et Loire department, once had a thriving textile industry, and was famed throughout the world for its handkerchiefs! White with blue, red or violet squares, they were known as “cholets” after the town, and were exported to America and the West Indies. They were first made in the town in 1740, and remained the speciality “choletais” until the 20th century.


The town’s emblem is also a handkerchief, which comes from a song called “the red handkerchief of Cholet” sung by a French variety star of the early 20th century - Theodore Botrel. For some reason the sung caught on and it’s Botrel’s red hanky rather than the millions of white ones made in Cholet that can now be seen all over the town.

Why not visit our Art Wiki? You can read or write about art and artists. And even add a page about yourself…

".. Renoir, Picasso, Cubism, Renaissance art, Georges Seurat, Michael Asher, da Vinci, lautrec, leger, Joan Miro, Impressionism, Edvard Munch, Hans Holbein, Matisse, realism, rococo, baroque, Bosch art, Mark Rothko, orkin, poynter, pollock, Geoff Bunn art, Turner, Sol LeWitt, hirst, emin, Max Ernst, still-life, Richard Serra, landscapes, Primitivism, John Sargent, Madge Gill, pre-raphaelites, Conceptualism, Claude Monet, art brut, art povera, Mel Bochner, bridget riley, LS Lowry, Expressionism, modigliani, Marcel Duchamp, Victor Burgin, dada, surrealism and much more besides…"

The Art Wiki

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License